Tuesday, April 10, 2007

OC man wants to trademark names of communities

From the San Diego Source: "OC man wants to trademark names of communities":

An Orange County man has filed applications to trademark the name of the enclave where he lives as well as several other communities.

Joseph Lewis Aguirre filed claims on 15 community names in hopes of using them and their symbols for marketing, clothing and other products, according to the U.S. Patent and Trademark Office. He has sought to use the names of Ladera Ranch, Rancho Santa Margarita and Coto de Caza where he lives...

Sam Stone, a trademark attorney in Orange County, said if the name of a place is used in a trademark, the owner of the trademark cannot prevent others from using that name as long as it is used to describe the geographical location...

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